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76498-01 - Research seminar: Influencer Discourse in English (4 CP)
| Semester | fall semester 2025 |
| Course frequency | Irregular |
| Lecturers | Miriam Locher (miriam.locher@unibas.ch, Assessor) |
| Content | In this course we will explore social media influencer discourse in English by drawing on pragmatic and discourse analytic research to understand phenomena such as linguistic and multi-modal acts of identity construction, persuasion, branding, affect, cancellation and (anti)fandom. Drawing on recent research (e.g. the edited collection by Garcés-Conejos Blitvich & Georgakopoulou 2024), we will explore the activities of influencers from different fields and explore their interaction with and orientation to target audiences. |
| Learning objectives | At the end of this course, students should (1) know and can apply the introduced key terminology of the field of discourse analysis and pragmatics to data, (2) have acquired knowledge about social media computer-mediated communication affordances and their exploitations, (3) have read the assigned texts critically, and judged the introduced studies with respect to the methods employed. |
| Bibliography | Texts will be made available in the ADAM course folder. In particular, we will draw on: Garcés-Conejos Blitvich, Pilar, & Georgakopoulou, Alexandra (Eds.). (2024). "Influencer Discourse: Affective Relations and Identities". Amsterdam/Philadelphia: John Benjamins. |
| Weblink | ADAM |
| Admission requirements | Students in the MA English and MA Language and Communciation |
| Course application | Please register for this course in ADAM: https://adam.unibas.ch/goto_adam_crs_1623802.html. |
| Language of instruction | English |
| Use of digital media | Online, mandatory |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Monday | 14.15-16.00 | Nadelberg 6, Raum 11 |
Dates
| Date | Time | Room |
|---|---|---|
| Monday 15.09.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 22.09.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 29.09.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 06.10.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 13.10.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 20.10.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 27.10.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 03.11.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 10.11.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 17.11.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 24.11.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 01.12.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 08.12.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Monday 15.12.2025 | 14.15-16.00 | Nadelberg 6, Raum 11 |
| Modules |
Modul: English Linguistics (Master's degree subject: English) Modul: Forschungspraxis und Vertiefung (Master's degree program: Language and Communication) Modul: Research in English Linguistics (Master's degree subject: English) Modul: Sprache und Gesellschaft (Master's degree program: Language and Communication) |
| Assessment format | continuous assessment |
| Assessment registration/deregistration | Reg.: course registration; dereg.: not required |
| Repeat examination | no repeat examination |
| Scale | Pass / Fail |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Humanities and Social Sciences, studadmin-philhist@unibas.ch |
| Offered by | Fachbereich Englische Sprach- und Literaturwissenschaft |