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73131-01 - Seminar: Customer Value Management (6 CP)
| Semester | fall semester 2026 |
| Course frequency | Every fall sem. |
| Lecturers | Andreas Lanz (andreas.lanz@unibas.ch, Assessor) |
| Content | Building on the Customer Value Management colloquium, the goal of this seminar is to sharpen your marketing mindset––and to write and present a Master’s thesis proposal on a focal business challenge, to be investigated in the Master’s Thesis by means of the Spreading Wings Framework. To pinpoint the focal business challenge, you will have to find and collaborate with a suitable business leader on your own. If you would like to eventually implement your proposal and also write your Master's thesis on this topic, then your proposal must contain a confirmation letter such that you can hold the corresponding workshop with the business leader. Please express your interest already when applying for this seminar. |
| Comments | There will be two sessions for this seminar, a kick-off in September following the Customer Value Management colloquium and a second session for the presentations toward the end of the semester. Hence, this seminar is for students who have already attended or are about to attend the colloquium. Note that the exact dates of the two sessions will be determined together with the participants. |
| Admission requirements | Completed Bachelor in Business and Economics This seminar is for students who have already attended or are about to attend the colloquium 70722 "Marketing Strategy", resp. "Customer Value Management" (new title as of fall semester 2026). In line with the requirements of the colloquium, students in the major "Marketing and Strategic Management" of the Master of Business and Economics as well as students of the Master in Business and Technology will be admitted with high priority. |
| Course application | The application for this seminar is done centrally and online from May 11 to June 15, 2026 with the Studiendekanat. The link to the online application form and more information can be found here:https://wwz.unibas.ch/en/studies/master/masters-seminar/ The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. In addition, the priority of the wishes for future seminar applications is lost. |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
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| Comments | The exact dates of the two sessions will be determined together with the seminar participants. |
No dates available. Please contact the lecturer.
| Modules |
Module: Preparation Master's Thesis in Business and Technology (Master's Studies: Business and Technology) Module: Research Design in Business and Economics (Master's Studies: Business and Economics) Module: Research Design in Marketing and Strategic Management (Master's Studies: Business and Economics) |
| Assessment format | seminar credit |
| Assessment details | Seminar paper including presentation, counting 25% and 75% toward the final grade (attendance and participation is a must!) |
| Assessment registration/deregistration | Registration/deregistration: faculty |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |