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57366-01 - Colloquium: Text Data in Business and Economics 3 CP

Semester fall semester 2024
Course frequency Irregular
Lecturers Benjamin Arold (benjamin.arold@unibas.ch, Assessor)
Content «Much of human knowledge is stored in unstructured formats, in particular in written text. This course teaches methods to process and analyze text data. The learning goals are to understand and implement text-as-data methods, and to evaluate the use of text-analysis tools in business and economics research. The course will conclude with an overview of non-standard data in business and economics beyond text, in particular audio data and image data. The course covers 10 topics, see below. For most topics, a theoretical lecture will be provided first, followed by a discussion of a recent research paper in economics/NLP, and concluded by a section of applied data analysis (in python), where the students are invited to code as well. The paper discussion will be conducted as a collaborative seminar, where students will take turns to present and discuss the papers. The 10 topics are ordered as follows:
- Overview
- Dictionaries
- Tokenization & Distance
- Unsupervised and Supervised ML with Text
- Word Embeddings
- Linguistic Parsing
- Embedding Sequences with Attention
- Extra: Using Transformers for YOUR Research
- Audio Data in Business & Economics
- Image Data in Business & Economics
Learning objectives The learning goals are to understand and implement text-as-data methods, and to evaluate the use of text-analysis tools in economics research.
Bibliography Books

• Jurafsky and Martin, Speech and Language Processing (3d Ed. 2019).
o Available here: https://web.stanford.edu/~jurafsky/slp3/
o The standard theory text on computational linguistics.

• Natural Language Processing in Python, Third Edition (“NLTK Book”).
o Available at nltk.org/book.
o Classic treatments of traditional NLP tools.

• Aurelien Geron, Hands-on Machine Learning with Scikit-Learn, Keras, and TensorFlow (2019)
o O’Reilly Book, should be available with an academic account using ETH email.
o A great practical book for machine learning and deep learning in Python, but not NLP-focused. We will use material from Chapters 2-4, 7-11, 13, and 15-17.
o The deep learning chapters use Keras + TensorFlow.
o Jupyter notebooks: https://github.com/ageron/handson-ml2

• Yoav Goldberg, Neural Network Methods for Natural Language Processing (2017)
o ETH Library Online Access (email me if this doesn’t work)
o A more advanced theoretical treatment of neural networks with an NLP focus, but already somewhat dated. We will use material from Chapters 1-17 and 19.


More readings and material will be announced in the course or on request.

 

Course application Registration: Please enroll in the Online Services (services.unibas.ch);

PhD - students of other Swiss Universities first have to register at the University of Basel BEFORE the start of the course and receive their login data by post (e-mail address of the University of Basel). Processing time up to a week! Detailed information can be found here: https://www.unibas.ch/de/Studium/Mobilitaet.html
After successful registration you can enroll for the course in the Online Services (services.unibas.ch).

Applies to everyone: Enrolment = Registration for the course and the exam!

If you have any questions, please do not hesitate to contact the Graduate School administration at gsbe-wwz@unibas.ch.

Language of instruction English
Use of digital media No specific media used

 

Interval Weekday Time Room
täglich See individual dates
Comments The lecturers are:
Dr. Benjamin Arold (ETH Zürich), Dr. Alessandra Stampi – Bombelli (ETH Zürich), Dr. Claudia Marangon (ETH Zürich)

Dates

Date Time Room
Monday 16.12.2024 12.15-16.00 Wirtschaftswissenschaftliche Fakultät, Grosses PC-Labor S18 HG.37
Tuesday 17.12.2024 14.15-18.00 Wirtschaftswissenschaftliche Fakultät, Grosses PC-Labor S18 HG.37
Wednesday 18.12.2024 14.15-18.00 Wirtschaftswissenschaftliche Fakultät, Grosses PC-Labor S18 HG.37
Thursday 19.12.2024 12.15-16.00 Wirtschaftswissenschaftliche Fakultät, Grosses PC-Labor S18 HG.37
Friday 20.12.2024 10.15-14.00 Wirtschaftswissenschaftliche Fakultät, Grosses PC-Labor S18 HG.37
Modules Modul: Fachlich-methodische Ausbildung (PhD subject: Staatswissenschaften)
Modul: Fachlich-methodische Weiterbildung (Doctoral Studies - Faculty of Business and Economics (start of studies before 01.02.2024))
Assessment format record of achievement
Assessment details Take-home assignment.
Assessment registration/deregistration Reg.: course registration, dereg: cancel course registration
Repeat examination no repeat examination
Scale 1-6 0,1
Repeated registration as often as necessary
Responsible faculty Faculty of Business and Economics , studiendekanat-wwz@unibas.ch
Offered by Faculty of Business and Economics

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