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| Semester | spring semester 2020 |
| Course frequency | Every spring sem. |
| Lecturers | Aya Kachi (aya.kachi@unibas.ch, Assessor) |
| Content | The course is intended as an applied method colloquium taught at the master’s level. The course welcomes very motivated students who are willing to complete required readings beforehand, and discuss and participate actively in class with your peer. Creativity in thinking is always a little bit of a plus for (online) survey-oriented research. This course aims to prepare you for conducting simple research and writing an academic paper, using survey or survey experiment methods. The course covers four major areas: (1) the nature of the survey response, including the typical psychology of attitude expressions, issues of question wording and context, and social desirability pressures; (2) general issues of quantitative research, including random and systematic measurement error, and the logic of causal analysis; (3) implementing online survey (experiments) with a convenience sample, and (4) analyzing and interpreting treatment effects (for survey experiments) and how/what to report. In the latter half of the colloquium, we will, collectively as a class, draft a survey experiment and field it with the university students. The topic of the class survey project will likely be within the realm of climate- and energy-related issues; however, this should not prevent you from learning survey research method even if your research interests were in other topical areas such as marketing and international trade. We will use Qualtrics as a survey software (which we will explore together in the course) and use R for simple effect analyses. Energy and Climate Policy—Citizens’ Perspectives (VV-Nr: 43030) is not a strict requirement but highly recommended before taking this course. Basic knowledge of sampling and statistics would be useful. |
| Learning objectives | 1. learn survey and survey experiment methods from an applied, practical point of view, 2. learn how to use them in research by doing. |
| Comments | The digital version of the lecture and exercises are available at www.ayakachi.org/survmeth. Those who joined the course recently should email the professor to receive the password for the course material page. |
| Weblink | Weblink to ADAM |
| Admission requirements | Energy and Climate Policy—Citizens’ Perspectives (VV-Nr: 43030) is not a strict requirement but highly recommended before taking this course. Alternatively, some experience (courses) and knowledge about public opinion or survey-based market research can be helpful. Basic knowledge of sampling and statistics would be useful. Basic knowledge of R is also useful. |
| Course application | Registration: Please enrol in MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
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No dates available. Please contact the lecturer.
| Modules |
Module: Electives (Master's Studies: Business and Economics) |
| Assessment format | end-of-semester examination |
| Assessment details | (1) Occasional individual or group assignments related to survey design. (2) Class survey project (design, draft, implementation, writing) (3) Final research note (a summary of the class survey results). This final research note will be based on the same data for the entire class, but the report must be written individually. The final grade will be the sum of all these activities. |
| Assessment registration/deregistration | Registration: course registration |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |