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| Semester | spring semester 2020 |
| Course frequency | Once only |
| Lecturers | Daria Dayter (daria.dayter@unibas.ch, Assessor) |
| Content | In this course, we will discuss the pragmatic approach to persuasion and argumentation. We will review the speech act framework and the Cooperative Principle, and then apply these classic concepts to persuasive language in its many guises: advertising, self-promotion, propaganda, seduction, argumentative writing. Students will be given a chance to participate in the ongoing research project on persuasive language through in-class discussions, annotation sessions, and self-researched contributions. |
| Learning objectives | At the end of this course, students will have a good grasp of the pragmatic and discourse analytic approaches to persuasive genres, and know how to design a research project involving language data around these research topics. |
| Bibliography | Texts will be made available on ADAM. |
| Weblink | ADAM |
| Admission requirements | MA level |
| Course application | Please register for the course on MOnA. There is no separate doodle registration for this course. |
| Language of instruction | English |
| Use of digital media | Online, mandatory |
| Interval | Weekday | Time | Room |
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No dates available. Please contact the lecturer.
| Modules |
Modul: English Linguistics (Master's degree subject: English) Modul: Forschungspraxis und Vertiefung (Master's degree program: Language and Communication) Modul: Research in English Linguistics (Master's degree subject: English) Modul: Sprache als Prozess (Master's degree program: Language and Communication) |
| Assessment format | continuous assessment |
| Assessment details | regular and active participation; preparatory reading; self-researched presentation |
| Assessment registration/deregistration | Reg.: course registration; dereg.: not required |
| Repeat examination | no repeat examination |
| Scale | Pass / Fail |
| Repeated registration | no repetition |
| Responsible faculty | Faculty of Humanities and Social Sciences, studadmin-philhist@unibas.ch |
| Offered by | Fachbereich Englische Sprach- und Literaturwissenschaft |