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| Semester | spring semester 2020 |
| Course frequency | Every spring sem. |
| Lecturers | Jeffrey Macher (jeffrey.macher@unibas.ch, Assessor) |
| Content | Political, economic, demographic and social environments differ and evolve across industries. Industries differ in the extent to which they provide opportunities for sustained profitability. Industries also evolve over time, providing firms with continuously changing opportunities and threats. The first section of the course examines the external environment. While industry analysis provides firms insights into what they must do to succeed, it does not shed much light on what they can do. Resource and capability analysis provides an insight into firms’ strengths and weaknesses (as they relate to the external environment). An understanding of internal strengths enables firms to fully exploit and build their capabilities to compete successfully, while an understanding of internal weaknesses suggests recommendations for improvement. The second section of the course focuses examines the internal environment. Firms in an industry jockey for position through their actions and interactions. Every firm seeks to obtain a unique and sustainable competitive position through an appropriate configuration of its assets and products in relation to the external environment in order to generate superior value for its customers. The third and fourth sections of the course examine competitive positioning, advantage, and dynamics. |
| Learning objectives | Competitive Strategy is concerned with managing the development and competitive position of the business enterprise in order to ensure its survival and long-term success. Every firm must create and sustain a competitive advantage if it is to survive and prosper. This course provides frameworks, tools and concepts to help students analyze and understand the creation and sustainability of competitive advantage. |
| Bibliography | Course materials consist of journal articles, notes, and cases. Journal articles represent some of the most popular Harvard Business Review articles on strategy and strategic concepts, and are designated HBS in the syllabus. Journal articles require registration and purchase and are available at the HBS course. The cost for the HBS course material is roughly $30. For further details, please see the syllabus. |
| Comments | This course is part of the Summer School in Law, Business and Economic Policy. |
| Weblink | Weblink |
| Admission requirements | Solid understanding of business and economics on the BA level. Game Theory and Theory of the Firm (40106) Product Management (Produktmanagement, 10653) Advanced International Trade and Business (10625) |
| Course application | There will be an orientation for all Summer School courses an 19 February 2020, 6-7 pm in room S15, Economics Department. All applications have to be processed through the Summer School office. Please fill in the application form, which can be found on the weblink: https://wwz.unibas.ch/de/summer-school/howtoapply/ |
| Language of instruction | English |
| Use of digital media | Online course |
| Interval | Weekday | Time | Room |
|---|
No dates available. Please contact the lecturer.
| Modules |
Specialization Module: Marketing and Strategic Management (Master's Studies: Business and Economics) |
| Assessment format | end-of-semester examination |
| Assessment details | Grading will be based on your performance in class participation, two case write-up submissions, and a final exam. The grading weights are as follows: • Class Participation 30% • Case Write-ups (2) 30% • Final Exam 40%. Date of final exam: |
| Assessment registration/deregistration | Registration/deregistration: faculty |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |