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| Semester | fall semester 2021 |
| Course frequency | Every fall sem. |
| Lecturers | Joshua Klayman (joshua.klayman@unibas.ch, Assessor) |
| Content | We will examine theory and findings from research in Consumer Behavior. This area builds on knowledge from psychology to understand the behavior of consumers. Most weeks we will examine a single journal article to explore the researchers’ methods, their conclusions, and the implications of their findings. To get an impression of topics in this area, look at the tables of contents of the Journal of Consumer Research or Journal of Consumer Psychology. |
| Learning objectives | Get acquainted with research in consumer behavior and with reading and interpreting academic journal articles. |
| Bibliography | Journal articles from the academic consumer behavior literature (e.g., from the Journal of Consumer Research, the Journal of Consumer Psychology, or the Journal of Marketing Research) and some closely related research from psychology and management journals. |
| Comments | This course is a pre-requisite for “43498-01 Psychological Theory in Consumer Behavior”, for “31953-01 Behavioral Marketing”, as well as for writing a master’s thesis in behavioral marketing. A good overview of all requirements of the "Behavioral Marketing" lectures, including the master's thesis can be found here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/ |
| Admission requirements | Being currently registered for 62650 Behavioral Science or having completed 62650 Behavioral Science or 31960 Microeconomics and Psychology of Decision Making. If you have done similar coursework which you believe substitutes 62650 Behavioral Science, please contact the instructor. Exceptionally, in the fall semester 2021 Consumer Behavior: Theoretical Foundationswill not require a pre-requisite. The number of participants will be limited to 30. However, in the past we have not surpassed that number. |
| Course application | Registration: Please enrol via MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the student administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Tuesday | 16.15-19.45 | - Online Präsenz - |
| Comments | If the pandemic situation allows an in-class teaching, the course eventually will be taught in-class. |
| Date | Time | Room |
|---|---|---|
| Tuesday 21.09.2021 | 16.15-19.45 | - Online Präsenz -, -- |
| Tuesday 28.09.2021 | 16.15-19.45 | - Online Präsenz -, -- |
| Tuesday 05.10.2021 | 16.15-19.45 | - Online Präsenz -, -- |
| Tuesday 12.10.2021 | 16.15-19.45 | - Online Präsenz -, -- |
| Tuesday 19.10.2021 | 16.15-19.45 | - Online Präsenz -, -- |
| Tuesday 26.10.2021 | 16.15-19.45 | - Online Präsenz -, -- |
| Modules |
Module: Business Field: Marketing (Master's Studies: Business and Technology) Module: Core Competences in Economics (Master's Studies: Sustainable Development) Module: Core Courses in Marketing and Strategic Management (Master's Studies: Business and Economics) Module: Specific Electives in Business and Economics (Master's Studies: Business and Economics) Module: Specific Electives in Marketing and Strategic Management (Master's Studies: Business and Economics) Specialization Module: Marketing and Strategic Management (Master's Studies: Business and Economics (Start of studies before 01.08.2021)) |
| Assessment format | record of achievement |
| Assessment details | Weekly assignments and an end-of-semester examination: date tba Assessment details: Grades are based mainly on an essay of no more than 1000 words to be submitted toward the end of the semester. Students are also required each week to submit brief, written answers to a standard set of questions regarding that week’s reading, to attend class, and to engage in discussion. |
| Assessment registration/deregistration | Reg.: course registration, dereg: cancel course registration |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |