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| Semester | fall semester 2021 |
| Course frequency | Every fall sem. |
| Lecturers | Juliano Laran (juliano.laran@unibas.ch, Assessor) |
| Content | We will cover applications of consumer behavior to managerial practice in the marketplace. In each class, we will (a) study theories of decision making that can be used to predict consumers’ decisions and, most importantly, (b) learn how to apply these theories in day-to-day marketing practice in the real world. Thus, the content is managerially-focused rather than theory-focused. |
| Learning objectives | The goals of this course are for you to be able to: (a) explore consumer behavior concepts, (b) develop the ability to apply the theories discussed in class to common marketing problems, from the perspective of marketing managers and public policy makers, and (c) develop a set of skills important to successful performance in managerial positions. |
| Bibliography | Marketing practitioner articles (e.g., Harvard Business Review) and cases. |
| Weblink | Workspace on ADAM |
| Admission requirements | New: Due to the limited room size, the number of participants must be limited to 24. The course will be taught in class without a livestream or recordings. Students of the Master in Business and Economics with a major in Marketing and Strategic Management and students of the Master in Business and Technology will be given priority for the enrollment. Students will be informed by September 20, 2021 if they can attend the course. Recommendation: If the lecture 31960 Microeconomics and Psychology of Decision Making has not yet been attended, it would be ideal to take the lecture 62650 Behavioral Science this semester. |
| Course application | September 20, 2021: The course is fully booked, so that no more registrations will be possible! New: Due to the limited room size, the number of participants must be limited to 24. The course will be taught in class without a livestream or recordings. Students of the Master in Business and Economics with a major in Marketing and Strategic Management and students of the Master in Business and Technology will be given priority for the enrollment. Students will be informed by September 20, 2021 if they can attend the course. Registration: Please enrol in MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Tuesday | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| wöchentlich | Thursday | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Comments | The course will be taught in-class without livestream and without recording. |
| Date | Time | Room |
|---|---|---|
| Tuesday 02.11.2021 | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Thursday 04.11.2021 | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Tuesday 09.11.2021 | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Thursday 11.11.2021 | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Tuesday 16.11.2021 | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Thursday 18.11.2021 | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Tuesday 23.11.2021 | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Thursday 25.11.2021 | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Modules |
Module: Business Field: Marketing (Master's Studies: Business and Technology) Module: Core Competences in Economics (Master's Studies: Sustainable Development) Module: Core Courses in Marketing and Strategic Management (Master's Studies: Business and Economics) Module: Specific Electives in Business and Economics (Master's Studies: Business and Economics) Module: Specific Electives in Marketing and Strategic Management (Master's Studies: Business and Economics) Specialization Module: Marketing and Strategic Management (Master's Studies: Business and Economics (Start of studies before 01.08.2021)) |
| Assessment format | record of achievement |
| Assessment registration/deregistration | Reg.: course registr.; dereg.: Office of the Dean of Studies |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |