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| Semester | fall semester 2021 |
| Course frequency | Every fall sem. |
| Lecturers |
Jackie Gnepp (jackie.gnepp@unibas.ch)
Joshua Klayman (joshua.klayman@unibas.ch, Assessor) |
| Content | The course focuses on human judgment and decision making from the perspective of the behavioral sciences, particularly psychology and behavioral economics. (The course does not require prior study of those areas however.) We illustrate how theories and findings from behavioral research advances understanding of phenomena in domains such as Microeconomics, Accounting, Finance, Human Resource Management, Marketing, and Organization Studies. Using observations from laboratory and field experiments, behavioral scientists describe how people make decisions and the mental processes that lead to these decisions. The theory is heavily guided by observations from experiments, with knowledge of fundamental principles of psychology and economics. Behavioral Science seeks to understand and predict how people judge and decide and how human judgments align with those prescribed by logic and rational economics. |
| Learning objectives | o Gain insights from behavioral research (social psychology, cognitive psychology, behavioral economics) into how people form judgments and make decisions o Examine applications to understanding how managers, consumers, policy makers, entrepreneurs, and others make decisions o Explore the relations between human judgment and decision making and the prescriptions of “rational economics.” |
| Comments | A good overview of all requirements of the "Behavioral Marketing" lectures, including the master's thesis can be found here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/ |
| Admission requirements | Completed Bachelor in Business and Economics. No more ECTS may be earned with this lecture if the course 31960 Microeconomics and Psychology of Decision Making has already been successfully completed. |
| Course application | Registration: Please enrol in MOnA. EUCOR-Students have to enrol at the students administration office (studsek@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Monday | 16.15-18.00 | - Online Präsenz - |
| wöchentlich | Wednesday | 16.15-18.00 | - Online Präsenz - |
| Comments | If the pandemic situation allows an in-class teaching, the course eventually will be taught in-class. |
| Date | Time | Room |
|---|---|---|
| Monday 20.09.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Wednesday 22.09.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Monday 27.09.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Wednesday 29.09.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Monday 04.10.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Wednesday 06.10.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Monday 11.10.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Wednesday 13.10.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Monday 18.10.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Wednesday 20.10.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Monday 25.10.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Wednesday 27.10.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Monday 01.11.2021 | 16.15-18.00 | - Online Präsenz -, -- |
| Modules |
Basic Module: Advanced Topics in Economics (Master's Studies: International and Monetary Economics) Core Module: Business (Master's Studies: Business and Economics (Start of studies before 01.08.2021)) Modul: Methoden der Wirtschaftswissenschaften (Master's Studies: European Global Studies) Module: Core Competences in Economics (Master's Studies: Sustainable Development) Module: Fundamentals in Business and Economics (Master's Studies: Business and Economics) Module: Fundamentals in Business and Technology (Master's Studies: Business and Technology) Module: Fundamentals in Economics (Master's Studies: Economics and Public Policy) |
| Assessment format | main lecture exam |
| Assessment details | End-of-semester examination Assessment details: Written, multiple-choice exam. You will receive detailed information about the procedure about one week before the exam. written exam: 13.12.21; 15:00-16:00. The exam will take place at Congresscenter Basel. You will receive detailed information about the procedure and admission to the exam hall about one week before the exam. In case COVID-19 protective measures prevent examination on site, the faculty reserves the right to conduct the examination electronically during the same time slot. You can still withdraw from the examination by submitting a completed, signed form to our office from 19.10.21 until 29.10.21 / 12:00 o’clock. Please send your form by mail to belegungstorno-wwz@unibas.ch. You will find the examination withdrawal form on the Homepage of the Student Dean’s Office. Prior to 18.10.21, please only use MONA for withdrawing. repeat examination: 01.02.22; 14:15-15:15. |
| Assessment registration/deregistration | Reg.: course registration, dereg: cancel course registration |
| Repeat examination | one repetition, best attempt counts |
| Scale | 1-6 0,1 |
| Repeated registration | one repetition |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |