Back to selection
62701-01 - Lecture: Consumer Behavior (3 CP)
| Semester | fall semester 2022 |
| Course frequency | Every fall sem. |
| Lecturers | Juliano Laran (juliano.laran@unibas.ch, Assessor) |
| Content | We will cover the area of consumer behavior, especially how the mind of a consumer works and how theories of decision making can predict consumers’ decisions. In each class, we will also learn how to apply these theories in the real world, as understanding consumers is key to marketing strategy. The research methods we will focus on are experiments and surveys, but we will also have at least one class discussing qualitative methods and their application to understand consumers. Finally, we will discuss the concepts of consumer perception, motivation, persuasion, decision making, post-decision making (e.g., satisfaction, loyalty), and segmentation. |
| Learning objectives | The goals of this course are for students to be able to: (a) explore consumer behavior concepts, (b) develop the ability to apply the theories discussed in class to common marketing problems, and (c) develop skills that are important in managerial positions. |
| Bibliography | Consumer behavior textbook. |
| Admission requirements | The course 23517 Introduction to Marketing should have been passed beforehand. |
| Course application | Registration: Please enrol in the Online Services before the course starts. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. In order to get access to ADAM in time, it is best to enrol before the course starts though. Enrolment = Registration for the exam! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Course auditors welcome |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Monday | 18.15-20.00 | - Online Präsenz - |
| wöchentlich | Tuesday | 12.15-14.00 | Kollegienhaus, Hörsaal 102 |
| wöchentlich | Thursday | 18.15-20.00 | Kollegienhaus, Hörsaal 102 |
Dates
| Date | Time | Room |
|---|---|---|
| Tuesday 20.09.2022 | 12.15-14.00 | Kollegienhaus, Hörsaal 102 |
| Thursday 22.09.2022 | 18.15-20.00 | Kollegienhaus, Hörsaal 118 |
| Tuesday 27.09.2022 | 12.15-14.00 | Kollegienhaus, Hörsaal 102 |
| Thursday 29.09.2022 | 18.15-20.00 | Kollegienhaus, Hörsaal 102 |
| Tuesday 04.10.2022 | 12.15-14.00 | Kollegienhaus, Hörsaal 102 |
| Thursday 06.10.2022 | 18.15-20.00 | Kollegienhaus, Hörsaal 102 |
| Monday 10.10.2022 | 18.15-20.00 | - Online Präsenz -, -- |
| Thursday 13.10.2022 | 18.15-20.00 | - Online Präsenz -, -- |
| Monday 17.10.2022 | 18.15-20.00 | - Online Präsenz -, -- |
| Thursday 20.10.2022 | 18.15-20.00 | - Online Präsenz -, -- |
| Monday 24.10.2022 | 18.15-20.00 | - Online Präsenz -, -- |
| Thursday 27.10.2022 | 18.15-20.00 | - Online Präsenz -, -- |
| Modules |
Electives Bachelor Business and Economics: Recommendations (Bachelor's degree subject: Business and Economics (Start of studies before 01.08.2021)) Modul: Aufbau Business (Bachelor's Studies: Business and Economics) Modul: Wahlbereich in Wirtschaftswissenschaften (Bachelor's degree subject: Business and Economics) Module: Business II (Bachelor's Studies: Business and Economics (Start of studies before 01.08.2021)) |
| Assessment format | record of achievement |
| Assessment details | Written exam: 12.12.22; 18:15-19:45. Bernoullianum: A-NA; HS 102: NG-Z. Examination rooms: https://wwz.unibas.ch/en/studies/examinations/lecture-and-examination-rooms/ |
| Assessment registration/deregistration | Reg.: course registration, dereg: cancel course registration |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |