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| Semester | fall semester 2022 |
| Course frequency | Every fall sem. |
| Lecturers | Brigitte Guggisberg (brigitte.guggisberg@unibas.ch, Assessor) |
| Content | Successful innovation on a product, process and service level is of crucial importance for companies in today’s fast changing market environment as is the ability to adopt and transform one’s business model. Nowadays firms not ony face the question of «how to change the business» but even more fundamental the question of «how to run the business». Building on the core models of innovation management this course introduces the concepts and methodologies of business model transformation. It analyzes structural and organizational aspects of disruptive innovation and highlights different organizational forms for the implementation of transformational innovation. The most important challenges innovative firms are facing will be explored as well as the innovation management toolset. The course is organized around a series of up-to-date innovation topics as open innovation, innovation platforms and social innovation and will also involve the practical application of the frameworks, concepts and principle learnt to real case problems. One lesson is dedicated to the participation in a start-up simulation game (organized by the innovation office of the university of Basle) |
| Learning objectives | 1. To gain the analytical competencies and problem solving skills to understand the mechanisms of the innovation process and the process of business model transformation. 2. To learn models, tools and methods to manage innovation within organizations and through innovation networks. 3. To develop critical and analytical reasoning about firms’ innovation management capacity. 4. To analyze and solve problems that arise in organizations that work on innovative projects. 5. To learn models and tools to manage the change linked to innovation with a focus on social innovation. 6. To learn how to prepare and present case studies on innovation management and business model transformation. |
| Bibliography | There is no required single text; instead, students should read a variety of different materials for the different subjects including: • O’Reilly, Ch. ; Tushman, M.L. (2016): Lead and Disrupt, Stanford University Press, Stanford. • Tidd, J. ; Bessant, J. (2016): Managing Innovation, Integrating Technological, Market and Organizational Change, 5th edition, Wiley, NJ. • Balogun, J.; Hailey, V. H.; Gustafsson, St. (2016): Exploring Strategic Chance, 4th edition, Pearson, Harlow. • Supplementary texts and case studies made available on ADAM |
| Weblink | ADAM |
| Course application | Registration: Please enrol in your Online Services until Sept 20, 2022. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) before Sept 20, 2022. Enrolment = Registration for the exam! Limit of participants: 25 students. If more than 25 registrations are received, the following priorities will apply: Level 1: Master Business and Technology Level 2: Prior attendance of the lecture Innovations and Change Management (55750-01). If you are not admitted, you will be notified by email on 21.09.22 at the latest and you can cancel your enrollment in the Online Services. |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Course auditors welcome |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Thursday | 12.15-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Date | Time | Room |
|---|---|---|
| Thursday 22.09.2022 | 12.15-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 29.09.2022 | 12.15-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 06.10.2022 | 12.15-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 13.10.2022 | 12.15-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 20.10.2022 | 12.15-16.00 | Juristische Fakultät, Seminarraum S10 HG.45 |
| Thursday 27.10.2022 | 12.15-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 03.11.2022 | 12.15-16.00 | Allschwil |
| Modules |
Module: Business Field: Marketing (Master's Studies: Business and Technology) Module: Business Field: Strategy and Organization (Master's Studies: Business and Technology) Module: Electives (Master's Studies: Business and Economics (Start of studies before 01.08.2021)) Module: Specific Electives in Labor Economics, Human Resources and Organization (Master's Studies: Business and Economics) Module: Specific Electives in Marketing and Strategic Management (Master's Studies: Business and Economics) |
| Assessment format | record of achievement |
| Assessment details | The course is based on both theoretical lectures and the discussion of case studies and other empirical materials. It requires the active participation of students in class discussions. Students will be assigned one case studie and one scientific paper (both group work) to read, prepare and present in class. Presentations are graded and account for 30% (case study) and 20% (scientific paper) of the final result. The final exam (accounting for 50% of the final result) comprises all material presented in the course including case studies, readings, supplementary material and handouts. written exam: Duration 45 min Date: 15.12.22; 12:15-13:00. WWZ S15: A-Z. |
| Assessment registration/deregistration | Reg.: course registration, dereg: cancel course registration |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |