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| Semester | fall semester 2022 |
| Course frequency | Irregular |
| Lecturers | John Mayo (john.mayo@unibas.ch, Assessor) |
| Content | The past decade has witnessed the emergence and growth of many new business models as firms seek to differentiate themselves on either the cost or the demand side of markets. These strategies have produced dramatic changes in the manner in which consumers acquire goods and services. They have also led to a dramatic restructuring of numerous industries, and have increasingly become the focus of US and EU antitrust authorities. This course will examine a host of novel business strategies that have permitted so-called “high tech” firms to enter markets and revolutionize the nature of competition. These strategies include both market-based and non-market-based strategies that have enabled stunning financial success of these companies. Yet, recently a growing chorus of questions has arisen regarding whether these strategies, including “zero-pricing”, purchase of nascent competitors and “self-preferencing” are pro- or anticompetitive. The course will examine the emergence of these strategies, and their corollary policy tensions, with the goal of advancing students’ ability to discern the merits of both existing and proposed regulations governing these firms. The course will end with a “live exercise” in which students debate alternative positions regarding the merits of specific new business strategies. |
| Bibliography | See syllabus. |
| Weblink | Weblink |
| Admission requirements | Solid understanding of business and economics on the bachelor level. Especially recommended for students with a major in "International Business, Trade and the Environment”. |
| Course application | Please register by sending an email to summerschool-wwz@unibas.ch no later than by June 30, 2022. All further information can be found on the website of the Summer School. The enrollment for the course is at the same time the final registration for the exam! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| Block | See individual dates | ||
| Date | Time | Room |
|---|---|---|
| Monday 15.08.2022 | 14.00-16.30 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Tuesday 16.08.2022 | 14.00-16.30 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Wednesday 17.08.2022 | 14.00-16.30 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Thursday 18.08.2022 | 14.00-16.30 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Monday 22.08.2022 | 14.00-16.30 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Tuesday 23.08.2022 | 14.00-16.30 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Wednesday 24.08.2022 | 14.00-16.30 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Thursday 25.08.2022 | 14.00-16.30 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Modules |
Module: Core Courses in International Business, Trade and the Environment (Master's Studies: Business and Economics) Module: Specific Electives in Business and Economics (Master's Studies: Business and Economics) Module: Specific Electives in International Business, Trade and the Environment (Master's Studies: Business and Economics) Specialization Module: International Trade, Growth and the Environment (Master's Studies: Business and Economics (Start of studies before 01.08.2021)) Specialization Module: Marketing and Strategic Management (Master's Studies: Business and Economics (Start of studies before 01.08.2021)) Vertiefungsmodul Global Europe: Handel und Unternehmen in der Globalisierung (Master's Studies: European Global Studies) |
| Assessment format | record of achievement |
| Assessment details | Final grades will be determined by individual class participation, group assignment and a final exam. You are expected to attend every class. Date of final exam: 31 August 2022: 13:00 - 14:30. The exam will take place at the Faculty of Business and Economics, Peter Merian-Weg 6, 4052 Basel, Room number S15. |
| Assessment registration/deregistration | Registration/deregistration: faculty |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |