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| Semester | spring semester 2023 |
| Course frequency | Every spring sem. |
| Lecturers | C. Miguel Brendl (miguel.brendl@unibas.ch, Assessor) |
| Content | The course is appropriate for master’s students in business, economics, or psychology, as well as for PhD students. The course focuses on psychological theory that is the basis for theories in consumer behavior. It has a methodological emphasis by teaching you how to conduct research using experiments. This course is a precondition for writing a master’s thesis in behavioral marketing. But beyond that it is of particular interest if you want to explore what academic research is like. -For those without a prior degree in psychology the course offers a crash course in psychology as it relates to preferences (attitudes, feelings, evaluative judgments, choice). -For anyone interested in behavioral sciences the course offers the opportunity to practice an important skill: deriving behavioral predictions from theories. This skill goes beyond merely describing a theory and is important for anyone who wants to actually use a theory, be it for research or application. During the seminar we discuss your homework solutions to a set of exercises. From this discussion we draw inferences about theory itself and about designing experiments. The entire course is in English. |
| Learning objectives | • Obtaining an overview of fundamental psychological concepts in preference formation and choice. • Learning about the nature of theory construction and theory testing by means of experiments (heavily emphasized). |
| Bibliography | Last year's syllabus is posted here: https://adam.unibas.ch/goto_adam_crs_480685.html |
| Comments | To take the course you have to attend as of Session 1. Note that there will be homework in preparation of Session 1. This course is a pre-requisite if you want to write a master's thesis in behavioral marketing. Details are posted here: https://wwz.unibas.ch/fileadmin/user_upload/wwz/00_Professuren/Brendl_Marketing/2021_07_19_MBrendl_Requirements_Master_s_Thesis_in_Behavioral_Marketing.pdf The course will be taught on site. |
| Weblink | Weblink to ADAM |
| Admission requirements | If you are a master's student at the business and economics faculty in Basel, you need to have taken “Behavioral Science” and "Consumer Behavior: Theoretical Foundations". If you study elsewhere or are a PhD student, please contact me. A maximum of 20 students can enroll and in the past all those who fulfilled the course requirements were admitted. Should demand for the course surpass the available seats, we will emphasize the following for admissions: • Grades in the Kernfächer 62650-01 “Behavioral Science” and 12036 “Econometrics” or in equivalent courses if you come from another discipline. |
| Course application | As the course is restricted to 20 students, please fill in the application form on the following link https://adam.unibas.ch/goto.php?target=crs_1089742_rcodecd2VXxuTFw&client_id=adam by February 9th, 2023, 8 pm. You will be notified by February 17th, 2023, if you have been admitted to the Kolloquium. Your enrollment in MOnA will then be registered automatically after the official enrollment deadline, i.e. only after March 20, 2023. |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| 14-täglich | Monday | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Date | Time | Room |
|---|---|---|
| Monday 06.03.2023 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Monday 13.03.2023 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Monday 27.03.2023 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Monday 03.04.2023 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Monday 17.04.2023 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Monday 08.05.2023 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S16 HG.39 |
| Modules |
Module: Business Field: Marketing (Master's Studies: Business and Technology) Module: Core Competences in Economics (Master's Studies: Sustainable Development) Module: Core Courses in Marketing and Strategic Management (Master's Studies: Business and Economics) Module: Specific Electives in Business and Economics (Master's Studies: Business and Economics) Module: Specific Electives in Marketing and Strategic Management (Master's Studies: Business and Economics) Specialization Module: Marketing and Strategic Management (Master's Studies: Business and Economics (Start of studies before 01.08.2021)) |
| Assessment format | record of achievement |
| Assessment details | Every session your homework consists of readings and exercises where make predictions for an experiment. I randomly draw some students to present their exercise solutions, which we then discuss. Given this format, it is necessary that you have completed the assigned readings and exercises before each session, and that you are present during each session. A detailed write-up of an exercise will definitely be part of the grade. The following might also contribute: your contributions to the class discussion; the presentations you give. |
| Assessment registration/deregistration | Registration/deregistration: teaching staff |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |