Back
| Semester | fall semester 2023 |
| Course frequency | Every fall sem. |
| Lecturers | Brigitte Guggisberg (brigitte.guggisberg@unibas.ch, Assessor) |
| Content | Successful innovation on a product, process and service level is of crucial importance for companies in today’s fast changing market environment as is the ability to adopt and transform one’s business model. Nowadays firms not ony face the question of «how to change the business» but even more fundamental the question of «how to run the business». Building on the core models of innovation management this course introduces the concepts and methodologies of business model transformation. It analyzes structural and organizational aspects of disruptive innovation and highlights different organizational forms for the implementation of transformational innovation. The most important challenges innovative firms are facing will be explored as well as the innovation management toolset. The course is organized around a series of up-to-date innovation topics as open innovation, innovation platforms and social innovation and will also involve the practical application of the frameworks, concepts and principle learnt to real case problems. One lesson is dedicated to the participation in a start-up simulation game (organized by the innovation office of the university of Basle) |
| Learning objectives | 1. To gain the analytical competencies and problem solving skills to understand the mechanisms of the innovation process and the process of business model transformation. 2. To learn models, tools and methods to manage innovation within organizations and through innovation networks. 3. To develop critical and analytical reasoning about firms’ innovation management capacity. 4. To analyze and solve problems that arise in organizations that work on innovative projects. 5. To learn models and tools to manage the change linked to innovation with a focus on social innovation. 6. To learn how to prepare and present case studies on innovation management and business model transformation. |
| Bibliography | There is no required single text; instead, students should read a variety of different materials for the different subjects including: • O’Reilly, Ch. ; Tushman, M.L. (2016): Lead and Disrupt, Stanford University Press, Stanford. • Tidd, J. ; Bessant, J. (2016): Managing Innovation, Integrating Technological, Market and Organizational Change, 5th edition, Wiley, NJ. • Balogun, J.; Hailey, V. H.; Gustafsson, St. (2016): Exploring Strategic Chance, 4th edition, Pearson, Harlow. • Supplementary texts and case studies made available on ADAM |
| Weblink | ADAM |
| Course application | 1. The number of participants is limited to 30 If more than 30 registrations are received, the following priorities will apply: Level 1: Master in business and Technology Level 2: Prior attendance of the lecture Innovations and Change Management (55750-01). 2. Please register for the course and the subsequent assignment via this link here https://adam.unibas.ch/goto.php?target=crs_1598696_rcodeuQqzjmmYK8&client_id=adam from 01.08.23 - 20.09.23. Please make sure that you are registered for the fall semester and have paid the semester fees before you register for this course. Eucor-Students and mobility students of other Swiss Universities or the FHNW first have to register at the University of Basel BEFORE the enrolment deadline and receive their login data by post (e-mail address of the University of Basel). Processing time up to a week! Detailed information can be found here: https://www.unibas.ch/de/Studium/Mobilitaet.html After successful registration you have access to the enrolment link. 3. You will be notified on 21.09.2023 by Email if you have NOT been admitted to the course. 4. A deregistration is possible until 28.09.23 at the latest by email to studiendekanat-wwz@unibas.ch 5. Your registration will be entered in your Online Services only after the official deadline of the course registration period, i.e. after October 16, 2023. 6. The following applies to everyone: enrollment = registration for the exam/assignment! In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Course auditors welcome |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Thursday | 12.15-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Date | Time | Room |
|---|---|---|
| Thursday 21.09.2023 | 12.30-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Thursday 28.09.2023 | 12.30-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 05.10.2023 | 12.30-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 12.10.2023 | 12.30-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 19.10.2023 | 12.30-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 26.10.2023 | 12.30-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 02.11.2023 | 12.30-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Modules |
Module: Business Field: Marketing (Master's Studies: Business and Technology) Module: Business Field: Strategy and Organization (Master's Studies: Business and Technology) Module: Specific Electives in Labor Economics, Human Resources and Organization (Master's Studies: Business and Economics) Module: Specific Electives in Marketing and Strategic Management (Master's Studies: Business and Economics) |
| Assessment format | record of achievement |
| Assessment details | The course is based on both theoretical lectures and the discussion of case studies and other empirical materials. It requires the active participation of students in class discussions. Students will be assigned one case studie and one scientific paper (both group work) to read, prepare and present in class. Presentations are graded and account for 30% (case study) and 20% (scientific paper) of the final result. The final exam (accounting for 50% of the final result) comprises all material presented in the course including case studies, readings, supplementary material and handouts. written exam: 16.11.23; 12:15-13:00. WWZ S15: A-Z. |
| Assessment registration/deregistration | Registration/deregistration: teaching staff |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |