Back
| Semester | fall semester 2023 |
| Course frequency | Every fall sem. |
| Lecturers | Juliano Laran (juliano.laran@unibas.ch, Assessor) |
| Content | We will cover the area of consumer behavior, especially how the mind of a consumer works and how theories of decision making can predict consumers’ decisions. In each class, we will also learn how to apply these theories in the real world, as understanding consumers is key to marketing strategy. The research methods we will focus on are experiments and surveys, but we will also have at least one class discussing qualitative methods and their application to understand consumers. Finally, we will discuss the concepts of consumer perception, motivation, persuasion, decision making, post-decision making (e.g., satisfaction, loyalty), and segmentation. |
| Learning objectives | The goals of this course are for students to be able to: (a) explore consumer behavior concepts, (b) develop the ability to apply the theories discussed in class to common marketing problems, and (c) develop skills that are important in managerial positions. |
| Bibliography | Consumer behavior textbook. |
| Admission requirements | The course 23517 Introduction to Marketing should have been passed beforehand. |
| Course application | Registration: Please enroll in the Online Services (services.unibas.ch); Eucor-Students and mobility students of other Swiss Universities or the FHNW first have to register at the University of Basel BEFORE the start of the course and receive their login data by post (e-mail address of the University of Basel). Processing time up to a week! Detailed information can be found here: https://www.unibas.ch/de/Studium/Mobilitaet.html After successful registration you can enroll for the course in the Online Services (services.unibas.ch). Applies to everyone: Enrolment = Registration for the course and the exam! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Course auditors welcome |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Monday | 18.15-20.00 | - Online Präsenz - |
| wöchentlich | Tuesday | 12.15-14.00 | Kollegienhaus, Hörsaal 001 |
| wöchentlich | Thursday | 18.15-20.00 | Vesalianum Seiteneingang, Grosser Hörsaal (EO.16) |
| Date | Time | Room |
|---|---|---|
| Tuesday 19.09.2023 | 12.15-14.00 | Kollegienhaus, Hörsaal 001 |
| Thursday 21.09.2023 | 18.15-20.00 | Vesalianum Seiteneingang, Grosser Hörsaal (EO.16) |
| Tuesday 26.09.2023 | 12.15-14.00 | Kollegienhaus, Hörsaal 001 |
| Thursday 28.09.2023 | 18.15-20.00 | Vesalianum Seiteneingang, Grosser Hörsaal (EO.16) |
| Tuesday 03.10.2023 | 12.15-14.00 | Kollegienhaus, Hörsaal 001 |
| Thursday 05.10.2023 | 18.15-20.00 | Vesalianum Seiteneingang, Grosser Hörsaal (EO.16) |
| Monday 09.10.2023 | 18.15-20.00 | - Online Präsenz -, -- |
| Thursday 12.10.2023 | 18.15-20.00 | - Online Präsenz -, -- |
| Monday 16.10.2023 | 18.15-20.00 | - Online Präsenz -, -- |
| Thursday 19.10.2023 | 18.15-20.00 | - Online Präsenz -, -- |
| Monday 23.10.2023 | 18.15-20.00 | - Online Präsenz -, -- |
| Thursday 26.10.2023 | 18.15-20.00 | - Online Präsenz -, -- |
| Modules |
Electives Bachelor Business and Economics: Recommendations (Bachelor's degree subject: Business and Economics (Start of studies before 01.08.2021)) Modul: Aufbau Business (Bachelor's Studies: Business and Economics) Modul: Wahlbereich in Wirtschaftswissenschaften (Bachelor's degree subject: Business and Economics) Module: Business II (Bachelor's Studies: Business and Economics (Start of studies before 01.08.2021)) |
| Assessment format | record of achievement |
| Assessment details | Written exam: 19.01.24; 14:45-16:15. DSBG Sporthalle: A-Z. For this exam you will still receive additional information by email. You would have to be on site at least 30 minutes before the exam starts. The addresses of the examination rooms can be found here: https://wwz.unibas.ch/de/studium/pruefungen/vorlesungs-und-pruefungsraeume/ You can still withdraw from the examination by submitting a completed, signed form to our office from 17.10.23 until 27.10.23 / 12:00 o’clock. The deregistration form and the mail address can be found on the homepage of the Dean of Studies Office: https://wwz.unibas.ch/en/studies/examinations/de-/registration-of-examinations/ Prior to 16.10.23, please deregister only in the Online Services. |
| Assessment registration/deregistration | Reg.: course registration, dereg: cancel course registration |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |