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62650-01 - Lecture: Behavioral Science (3 CP)
| Semester | fall semester 2024 |
| Course frequency | Every fall sem. |
| Lecturers | C. Miguel Brendl (miguel.brendl@unibas.ch, Assessor) |
| Content | The course focuses on human judgment and decision making from the perspective of the behavioral sciences, particularly psychology and behavioral economics. (The course does not require prior study of those areas however.) Using observations from laboratory and field experiments, behavioral scientists describe how people make decisions and the mental processes that lead to these decisions. The theory is heavily guided by observations from experiments. Behavioral Science seeks to understand and predict how people judge and decide and how human judgments align with those prescribed by logic and rational economics. |
| Learning objectives | o Gain insights from behavioral research (social psychology, cognitive psychology, behavioral economics) into how people form judgments and make decisions o Improve your understanding of how managers, consumers, policy makers, entrepreneurs, and others make decisions. o Gain an alternative perspective to the prescriptions of “rational economics.” |
| Bibliography | To be determined. You will need to purchase some literature. I will post the literature you need to purchase by 1 September, both on the course webpage and here: https://adam.unibas.ch/goto_adam_crs_480685.html |
| Comments | For some courses in the area of Behavioral Marketing you need to first take other courses. A master's thesis in this area also requires particular prior course work. You can find an overview here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/ |
| Admission requirements | No more ECTS may be earned with this lecture if the course 31960 Microeconomics and Psychology of Decision Making has already been successfully completed. |
| Course application | Registration: Please enroll in the Online Services (services.unibas.ch); Eucor-Students and mobility students of other Swiss Universities or the FHNW first have to register at the University of Basel BEFORE the start of the course and receive their login data by post (e-mail address of the University of Basel). Processing time up to a week! Detailed information can be found here: https://www.unibas.ch/de/Studium/Mobilitaet.html After successful registration you can enroll for the course in the Online Services (services.unibas.ch). Applies to everyone: Enrolment = Registration for the course and the exam! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Wednesday | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
Dates
| Date | Time | Room |
|---|---|---|
| Wednesday 18.09.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 25.09.2024 | 12.15-14.00 | No course today, -- |
| Wednesday 02.10.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 09.10.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 16.10.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 23.10.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 30.10.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 06.11.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 13.11.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 20.11.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 27.11.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 04.12.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Wednesday 11.12.2024 | 12.15-14.00 | Chemie, Organische, Grosser Hörsaal OC |
| Modules |
Module: Core Competences in Economics (Master's Studies: Sustainable Development) Module: Economic Approaches (Master's Studies: European Global Studies) Module: Fundamentals in Business and Economics (Master's Studies: Business and Economics) Module: Fundamentals in Business and Technology (Master's Studies: Business and Technology) Module: Fundamentals in Economics (Master's Studies: Economics and Public Policy) |
| Assessment format | main lecture exam |
| Assessment details | written exam: 14.01.25; 16:00-17:30. DSBG Sporthalle: A-Z. For this exam, you will receive additional information and your admission times by email three to four days before the exam date. You should be on site at least 20 minutes before the start of the exam. You can find the addresses of the examination rooms here: https://wwz.unibas.ch/en/studies/examinations/lecture-and-examination-rooms/ Depending on the number of students, the start of the exam may be moved forward or backward for 30 minutes. Exam rooms and start times will be published until 09 December 24. You can still withdraw from the examination by submitting a completed, signed form to our office from 15.10.24 until 25.10.24 / 12:00 o’clock. The deregistration form and the mail address can be found on the homepage of the Dean of Studies Office: https://wwz.unibas.ch/en/studies/examinations/de-/registration-of-examinations/ Prior to 14.10.24, please deregister only in the Online Services. repeat exam: 07.02.25; 12:15-13:45. You will receive the rooms for the repeat exam by mail. IMPORTANT: For courses with a main lecture exam, a repeat exam is offered in addition to the regular examination date.This repeat examination can only be taken if the student has taken part in and failed the regular examination (grade < 4.0) see English translation of the study guide of our master programs by December 13, 2021: Paragraph 4.13.4.1. |
| Assessment registration/deregistration | Reg.: course registration, dereg: cancel course registration |
| Repeat examination | one repetition, best attempt counts |
| Scale | 1-6 0,1 |
| Repeated registration | one repetition |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |