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| Semester | fall semester 2024 |
| Course frequency | Every fall sem. |
| Lecturers | C. Miguel Brendl (miguel.brendl@unibas.ch, Assessor) |
| Content | We will discuss theory and experiments from the field Consumer Behavior. This field builds on knowledge from psychology to understand the behavior of consumers. Most weeks we will examine a single journal article in detail, examining what is most important about it. We will explore the researchers' main hypotheses and how they tested them. To get an impression of topics in this area, look at the tables of contents of the Journal of Consumer Research, Journal of Consumer Psychology, or the Journal of the Association for Consumer Research. |
| Learning objectives | Get acquainted with research in consumer behavior and with reading and interpreting academic journal articles. |
| Bibliography | Journal articles from the academic consumer behavior literature (e.g., from the Journal of Consumer Research, the Journal of Consumer Psychology, or the Journal of Marketing Research) and some closely related research from psychology and management journals. |
| Comments | There will be mandatory homework in preparation of Session 1. Hence, check the course webpage before. Attendance is also mandatory as of Session 1. This course is a pre-requisite for “43498-01 Psychological Theory in Consumer Behavior”, for “31953-01 Behavioral Marketing”, as well as for writing a master’s thesis in behavioral marketing. For some courses in the area of Behavioral Marketing you need to first take other courses. A master's thesis in this area also requires particular prior course work. You can find an overview here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/ |
| Admission requirements | Either being currently registered for 62650 Behavioral Science, or having completed it before, or having completed 31960 Microeconomics and Psychology of Decision Making before. If you have done similar coursework which you believe substitutes 62650 Behavioral Science, please contact the instructor. |
| Course application | 1. The number of participants is limited to 40 Students in the major "Marketing and Strategic Management" (Master of Business and Economics) and students of the Master in Business and Technology will be admitted with high priority. 2. Please register for the course and the subsequent assignment via this link here https://adam.unibas.ch/goto.php?target=crs_1598704_rcodeqQKmvZJUEM&client_id=adam (possible after 01.08.2024). Please make sure that you are registered for the fall semester and have paid the semester fees before you register for this course. The first application deadline is 17.09.24! You will be notified on 18.09.24 by Email if you have been admitted to the course or on the waiting list! There will be a second application deadline for late applications on 14.10.24. You will then be notified on 15.10.24 if you have been admitted to the course or not! 3. Eucor-Students and mobility students of other Swiss Universities or the FHNW first have to register BEFORE the enrolment deadline at the University of Basel and receive their login data by post (e-mail address of the University of Basel). Processing time up to a week! Detailed information can be found here: https://www.unibas.ch/de/Studium/Mobilitaet.html After successful registration you have access to the enrolment link. 4. A deregistration is possible until 14.10.24 at the latest by email to studiendekanat-wwz@unibas.ch 5. Your registration will be entered in your Online Services only after the official deadline of the course registration period, i.e. after October 14, 2024. 6. The following applies to everyone: enrollment = registration for the exam/assignment! In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Tuesday | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Date | Time | Room |
|---|---|---|
| Tuesday 29.10.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Tuesday 05.11.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Tuesday 12.11.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Tuesday 19.11.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Tuesday 26.11.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Tuesday 03.12.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Tuesday 10.12.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Modules |
Module: Business Field: Marketing (Master's Studies: Business and Technology) Module: Core Competences in Economics (Master's Studies: Sustainable Development) Module: Core Courses in Marketing and Strategic Management (Master's Studies: Business and Economics) Module: Specific Electives in Business and Economics (Master's Studies: Business and Economics) Module: Specific Electives in Marketing and Strategic Management (Master's Studies: Business and Economics) |
| Assessment format | record of achievement |
| Assessment details | Details to be determined. You will need to write an end-of-semester essay that will determine all or most of the final grade. Students are also required each week to submit brief, written answers to a standard set of questions regarding that week’s reading, to attend class, and to engage in discussion. |
| Assessment registration/deregistration | Registration/deregistration: teaching staff |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |